Planning a massive Vampire Erotic Theatre romance series summer book tour and Her Demonic Angel book tour

I was hard at work yesterday getting on with the second draft edit of Her Demonic Angel, the fifth book in my Her Angel romance series. Between bouts of editing, because my brain often needs a few minutes break now and then otherwise it just disengages completely, I decided to plan out a book tour for Seduce, the next book in my Vampire Erotic Theatre romance series, which is due out this month.

So, I was planning it and then pondered whether I actually gone on tour with Crave, the second book in the series. Turns out that I didn’t tour with that book due to time constraints. I calculated the time between the release of Seduce in June and the release of Enslave in August, and then figured I could do one massive summer book tour for the entire series. I did tour with Covet back in January/February but I feel that book and the characters should be included in the tour. It is going to be a grand affair too. I’ve written down a list of potential posts I could write for the tour and it comes out at 31 posts. I think that works quite well for a tour that will run from July 1st to August 31st.

Because I fell into some sort of book tour planning fever, I decided to plan out the tour for Her Demonic Angel too. That one will be much smaller, more like my usual book tours, with only 10-15 stops. I will probably tour throughout October with Her Demonic Angel.

Earlier in the year I debated whether book tours were worth it in terms of the time it takes me to arrange dates with blogs, write the posts, and then promote the posts and the tour versus using that same amount of time to work on my books instead. I know that marketing is a key part of selling books, but it’s very tempting to just leave the promotion side of things to adverts and reviews and use those book tour hours for writing or editing.

A small book tour of 10 or 15 stops can often take me around 20 hours in total. It doesn’t sound like much, but I can write 40,000 words in that time. That’s another novella, or half / a third of a novel (depending on length). Plus, if I tour with each book I release in a year, it can soon add up to 100 hours. That’s 200,000 words written. Two decent length novels. Five novellas. You get the picture.

I’m going to try tours again this year though and see if they benefit me. If I don’t see much benefit in terms of sales from the remaining tours this year, I might avoid them altogether next year and just use the time to write more books.

Hopefully the Vampire Erotic Theatre and Her Demonic Angel tours will provide some positive results and I’ll find touring worthwhile and will do it all over again next year.

About Felicity Heaton

I'm a NEW YORK TIMES and USA TODAY best-selling author writing passionate paranormal romance books as Felicity Heaton and F E Heaton. In my books I create detailed worlds, twisting plots, mind-blowing action, intense emotion and heart-stopping romances with leading men that vary from dark deadly vampires to sexy shape-shifters and wicked werewolves, to sinful angels and hot demons! If you're a fan of paranormal romance authors Lara Adrian, Larissa Ione, Kresley Cole, J R Ward, Sherrilyn Kenyon, Gena Showalter and Christine Feehan then you will love my books too.

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